The concentration of essential oils reflects the intensity and longevity of a parfum.

As the percentage of essential oils increases, so does the intensity and longevity of the scent.

The concentration by percent/volume of perfume oil used in a parfum is shown below:

• Parfum : (Strongest fragrance) Concentration between 15-40%, Lasts between 6-8 hours
• Eau de Parfum: Lighter than parfum Concentration between 10-20% Lasts between 3-5 hours
• Eau de Toilette:  Lighter and delicate fragrance Concentration between 5-15% Lasts between 2-4 hours

In mainstream fragrances about 4% of the price is for the perfume oil formula - the remaining 96% of the price is for packaging, marketing and distribution.

Consider this:

Most people buy Eau de Toilette products because of the very high cost of Perfume (Parfum) and Eau de Perfume (Eau de Parfum). For a typical £50 bottle of Eau de Toilette bought retail … £48 of the price is spent on packaging, marketing and distribution.

The final price representing a mark up of nearly 2500%!

FM Group Parfum is concentrated at 20%, our Eau de Parfum is concentrated at 16% and our Eau de Toilette is concentrated at 12%.

This means that you can buy our exclusive Parfum and Eau de Parfum products cheaper than Eau de Toilette products from other leading brands. That is value!

Even though our products are beautifully packaged, our fragrances are sold at just a fraction of the retail prices of other major brands because we do not spend money on unnecessary packaging costs, celebrity endorsements or advertising campaigns.

Instead, our focus is to produce high quality fragrances and pass the savings on directly to you!

FM Representatives required all areas

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By finding out a little of the background of Perfume and Cologne it may surprise you just how much money goes into the packaging and marketing. The FM group have a range of quality women's perfume and colognes that are a fraction of the price of similar products found in the high street. The men have not been left out either with a great selection of products.

Perfumery, or the art of producing perfumes, started in ancient Mesopotamia and Egypt and was further improved by the Romans and Persians. Perfume and cologne that we know today first became popular in the early 16th Century Paris, when the secrets of its creation was brought to Europe after the returns of the Crusaders from Middle East. Even today, France is still the center of the European perfume Read the rest of this entry

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Even during during these times of economic recession it makes sense to save money wherever you can. That doesn't mean settling for second best. You can purchase top quality women's perfume and men's cologne at a fraction of the high street price. Check out discount perfume it doesn't have to mean cheap quality.

Top quality perfume is usually considered a luxury because of their exceptionally high price tags. However, if you know where and how to look, you can actually find several brands of high quality discount women's perfume that will make you smell beautiful without burning a hole in your pocket.

There is usually a high demand for women's fragrances at certain times of the year, such as Christmas or Read the rest of this entry

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Choosing the right perfume for your personality and mood makes all the difference about how you feel about yourself. You can still get quality perfumes those with 16% - 20% oils without paying high street prices. Compare FM womens perfume, classic or luxury with those you see on the high street, you will be amazed.

Why wear scent - Smelling good makes you feel attractive, makes you feel good in yourself, raises your self esteem and gives you a positive attitude - it gives you the feel good, the Wow factor.

The sense of smell is one of the most powerful senses that we have, it brings back the most distant memories. Our nasal cells of which there are millions enable us to smell. As infants, we call upon this Read the rest of this entry

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When you are shopping online for your favourite scent, be it womens perfume or a mens aftershave by Jean Paul Gaultier or Givenchy, check to see what concentration you normally buy and the compare the prices for the same concentration of the product

When shopping online, or even the old fashioned way in high street shops there is a bewildering array of perfumes and aftershaves. Looking across the ranges available from Armani to Versace or Banan Republic to Yves Saint Laurent there is a huge range of products to choose from. However many people get confused over the difference between Eau de Perfum (EdP), Eau de Toilette (EdT) and Eau de Cologne Read the rest of this entry

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Surfing around the web this week I came across an interesting article that talks how to get the most out of your perfume. It is quite informative and made me realise just how important it is that you get all the facts. I’ve pasted this article below for you to check out yourself. Just make sure when you’re done, you come back up and check out FM fragrances for quality womens perfume at a fraction of high street prices

The word perfume is one of the broadest categories. Perfume refers to body scents and particular types of perfume. Scented creams, lotions and body washes do not come under the perfume category.

The word perfume specifically refers to the most strongest and long lasting scents of all the other terms, and are what are known as "layered" scents meaning they contain a combination of different scents. Read the rest of this entry

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Surfing around the web this week I was thinking a lot about the composition of most perfume blends and I found an interesting article that talked about it in detail. It is quite informative and made me realise just how important it is that you get all the facts. I’ve pasted this article below for you to check out yourself. Just make sure when you’re done, you come back up and check out FM fragrances for quality perfumes at a fraction of high street prices

Perfume may come in small bottles, but that doesn't mean that the fragrance isn't complex. Perfume actually refers to any type of fragrance, including cologne, but modern terminology separates men's cologne and women's perfume. Essentially, all types of fragrances ranging from proper perfumes to aftershaves consist of various perfume oils diluted with a solvent like ethanol. Overall, any fragrance Read the rest of this entry

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Have you ever arrived at a gathering late and had to walk into a room by yourself? Here are all these well-dressed people in quiet conversations drinking wine and having a wonderful time and then there's you; maybe a little timid, slow to approach, a bit shy, not quite sure of yourself. You are trying to find someone you know so that you, too, can find yourself in a quiet, comfortable conversation. Read the rest of this entry

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When was the last time you really took a good look at yourself? Are you afraid of that the image you'll see may not be as young as it used to be?

Don't worry; you're not the only one feeling that way. As we mature our bodies, most especially our skin, show the signs of our age more prominently.

This as well as other skin aging factors affects us daily. These include smoking, drinking alcohol, diet Read the rest of this entry

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