Wednesday, November 11th, 2009 at
10:35 pm
Great gifts for less Make a special impression with great fragrances that won't break the bank. Quality ladies and mens fragrances at prices far less than high street prices. Find the perfect scent this Christmas. If you're stuck for Christmas ideas why not check out FM fragrances this year
Fragrance sways your world and disconnects you from the outer world stress. A delicate scent does affect your mood and sensibility in a positive way. Perfumes are coming in a wide range of fragrance and price. If your lady or bosom friend has affection for the fragrance, perfume gifts are a good option. To have peek through the different flavour of aroma available, visit the closest showrooms. Go Read the rest of this entry
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Technorati Tags: Marc Jacobs perfume
Wednesday, November 11th, 2009 at
9:42 pm
The concentration of essential oils reflects the intensity and longevity of a parfum.
As the percentage of essential oils increases, so does the intensity and longevity of the scent.
The concentration by percent/volume of perfume oil used in a parfum is shown below:

- Parfum : (Strongest fragrance) Concentration between 15-40%, Lasts between 6-8 hours
- Eau de Parfum: Lighter than parfum Concentration between 10-20% Lasts between 3-5 hours
- Eau de Toilette: Lighter and delicate fragrance Concentration between 5-15% Lasts between 2-4 hours
In mainstream fragrances about 4% of the price is for the perfume oil formula - the remaining 96% of the price is for packaging, marketing and distribution.
Consider this:
Most people buy Eau de Toilette products because of the very high cost of Perfume (Parfum) and Eau de Perfume (Eau de Parfum). For a typical £50 bottle of Eau de Toilette bought retail … £48 of the price is spent on packaging, marketing and distribution.
The final price representing a mark up of nearly 2500%!
FM Group Parfum is concentrated at 20%, our Eau de Parfum is concentrated at 16% and our Eau de Toilette is concentrated at 12%.
This means that you can buy our exclusive Parfum and Eau de Parfum products cheaper than Eau de Toilette products from other leading brands. That is value!
Even though our products are beautifully packaged, our fragrances are sold at just a fraction of the retail prices of other major brands because we do not spend money on unnecessary packaging costs, celebrity endorsements or advertising campaigns.
Instead, our focus is to produce high quality fragrances and pass the savings on directly to you!
FM Representatives required all areas
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Technorati Tags: Concentrations, Parfum, perfume